Museum Thinking, a people centric way to strategic museum designing
DESIGN FOR PEOPLE
Design is the foundation of any product, space, or experience, including that of a museum.
Museum Thinking represents an extremely innovative approach to the design of public museum spaces or corporate museums, theorized by the Marketing Toys SRL Società Benefit team during the setup of META\MAR 2025, the temporary museum created for the Regional Archaeological Museum of the Aosta Valley (MAR).
Designing something for people is not simply a sophisticated way to enhance the visitor's experience during the visit, but represents a design, museological, and communicative approach that involves the visitor and user in the experimentation and information gathering phase, which will be used for the creation or reorganization of a museum space.
The museum thinking framework is based on the use of design thinking and represents a tool for all those who need to design museum experiences, installations, and corporate museums.
The framework takes into account various aspects: from museology, architecture, marketing, to communication. But above all, it places the visitor and local communities at the center of museum design.
Museum Thinking represents an extremely innovative approach to the design of public museum spaces or corporate museums, theorized by the Marketing Toys SRL Società Benefit team during the setup of META\MAR 2025, the temporary museum created for the Regional Archaeological Museum of the Aosta Valley (MAR).
Designing something for people is not simply a sophisticated way to enhance the visitor's experience during the visit, but represents a design, museological, and communicative approach that involves the visitor and user in the experimentation and information gathering phase, which will be used for the creation or reorganization of a museum space.
The museum thinking framework is based on the use of design thinking and represents a tool for all those who need to design museum experiences, installations, and corporate museums.
The framework takes into account various aspects: from museology, architecture, marketing, to communication. But above all, it places the visitor and local communities at the center of museum design.
MUSEUM DESIGN FRAMEWORK
The framework aims to guide the design by considering the experience that the visitor will have, the depth and detail with which they will choose to explore, and the time they have available.
The visitor's experience will enrich the museum's experience spaces, which in turn will influence the experience and perception of other visitors.
The underlying assumption of the framework is that the experience within the museum can be conducted vertically and touch various levels of engagement, information, and perception: metaphors, macro-concepts, suggestions of sounds and colors, as well as meticulously reported historical or technical details, all find their place in this representation within the museum spaces and are available to the visitor.
Starting from this assumption, it is essential to navigate this type of experience, which is not only amplified but also fluid, cross-media, and omnichannel. A holistic museum experience.
These assumptions will allow various disciplines and professionals to work in unison and cross-pollinate each other.
The visitor's experience will enrich the museum's experience spaces, which in turn will influence the experience and perception of other visitors.
The underlying assumption of the framework is that the experience within the museum can be conducted vertically and touch various levels of engagement, information, and perception: metaphors, macro-concepts, suggestions of sounds and colors, as well as meticulously reported historical or technical details, all find their place in this representation within the museum spaces and are available to the visitor.
Starting from this assumption, it is essential to navigate this type of experience, which is not only amplified but also fluid, cross-media, and omnichannel. A holistic museum experience.
These assumptions will allow various disciplines and professionals to work in unison and cross-pollinate each other.
DESIGN FOR FUTURE
The goal of this approach is to create future-proof museum spaces, designed with and for the present visitor, but especially for the visitor of the future. It is essential to carefully choose the lens through which this type of work is approached, allowing not only the creation of beautiful and important spaces but also spaces and places that have meaning.
Design Thinking is a highly empathetic and iterative approach to solving complex problems and creating meaningful innovations. It is based on the idea that by placing the needs and expectations of users at the center, it is possible to develop creative and sustainable solutions that meet real needs.
Museum Thinking by Marketing Toys SRL Società Benefit
P. IVA 07310880484 • Strada per Coldaia 11, Scarperia e San Piero (Firenze)
PRIVACY POLICY • COOKIE POLICY
P. IVA 07310880484 • Strada per Coldaia 11, Scarperia e San Piero (Firenze)
PRIVACY POLICY • COOKIE POLICY